Director of Content Marketing
Extole, Mar 2014 – Oct 2015
I developed content strategy and oversaw production, including thought leadership bylines, blog posts, infographics, videos, presentations, email, social posts, and more. I also managed events, PR, and analyst relations.
Sr. Enterprise Marketing Manager
Bright.com (acquired by LinkedIn), Aug 2013 – Feb 2014
I oversaw brand identity, directed PR (including national TV and print, industry print & executive communications), oversaw content strategy, and managed event marketing. Along with Product Marketing, I developed and executed leadgen and nurture campaigns.
Marketing Manager, Branding and Content
Badgeville, Oct 2012 – Jul 2013
I managed content creation for corporate and leadgen marketing, including PR, tradeshows, blast and drip emails, infographics, video and SEM. I oversaw the blog, created social media content and helped redesign the website for improved SEO and lead generation. I won recognition for Badgeville and its customers from Gartner, The Edison Awards, AlwaysOn, and others.
Brand Marketing Manager
Plum District, Oct 2010 – Aug 2012
I started as a writer and was promoted to Senior Copywriter, Web Production Manager, and then Global Site Manager. Whatever it was called, I built, staffed, and managed the seven-person content team. I set voice, tone, and image guidelines and drove >600% YOY revenue growth by optimizing workflow. I oversaw consistent production as deal volume increased 7x. In June 2012 I became Brand Marketing Manager and developed launch plans for new markets; and conceived, produced, executed and analyzed the effectiveness of multi-channel campaigns and promotional strategies.
Junior Copywriter (Design)
Hill Holliday, Mar – Dec 2008
Creative, campaigns and brand collateral for Bank of America, Rockport, CVS, and Liberty Mutual, and more.